By Ian Wallis
50 top company principles takes a glance again on the enterprise global over the last 50 years. Revealing the tips and techniques that experience replaced how we do enterprise. From the standard post-it be aware that we nonetheless use and love at the present time, to the innovative fax computer that modified company for the higher and shaped the beginnings of the faster, fast-paced company global as we all know it at the present time. 50 top company principles takes a glance on the principles, innovations and leading edge practices that made an effect within the company international. chosen by way of a panel of best enterprise leaders, marketers, newshounds and inventors, this publication is the definitive historical past of the information and innovations that formed the company international over the last 50 years. Inspiring profiles comprise: The cell phone Flexitime Hot-desking Tetrapak cartons Product Placement The ergonomic workplace chair Microwave ovens in a single day couriers The BlackBerry Profiling how the inspirational idea took place, its improvement, the hurdles it confronted, to...
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The landscape of the contraceptive pill market is currently changing dramatically. As patents begin to lapse, the three major players – Bayer, Johnson & Johnson and Warner Chilcott – are having their dominance eroded by the emergence of new, generic contraceptives. 5bn last year. However Bayer’s patents in both Europe and America have recently expired and the company has been involved in an expensive monopolisation lawsuit in the US – a clear sign that its dominance is under threat. With over-population becoming increasingly problematic in Third World countries, use of the contraceptive pill seems set to increase further.
Equally, Samantha Harper painstakingly fact-checked each and every chapter. I would also like to thank a number of others at Crimson who have helped to ensure this book made it through the final stages, namely Lucy Smith, Gemma Garner, Clare Blanchfield and especially Jonathan Young in marketing, and Jo Jacomb and Dawn Wilkinson in production. Dawn’s patience, in particular, is worthy of extra appreciation here. Knowledgeable colleagues such as Hugh Brune, Trudi Knight and Kevin Paul carried out some crucial sense-checking of initial chapter drafts.
Commercial impact The introduction of soft lenses to optics triggered a significant boom in contact lenses across the board. Their increased comfort and versatility saw them swiftly overtake their hard predecessor, and today only 2% of the contact lenses sold in the USA are hard lenses (although 16% of the US market uses gas-permeable hard lenses – a 1979 innovation that allows oxygen to reach the cornea, just as a soft lens does). 7bn). 2bn). Leading companies in the market include Johnson & Johnson, which Baird & Co estimates controls more than 40% of the market, with Ciba Vision, CooperVision, and Bausch + Lomb among other key players.